ABOUT
ANTOR-JAPAN
The Association of National Tourist Office Representatives in Japan (ANTOR-JAPAN) – previously known as F.G.T.O. – is a voluntary, non-profitable, and non-political association of the representatives of foreign national tourist organizations. It was established in 1966. The Association exists for or the exchange of views on matters of mutual concern and interest within the major foreign promotional sector of the travel industry can express its views. It also assists in improving operational techniques and standards of travel destination marketing by providing a non-commercial (and collective) viewpoint. Recently, provision was made for allied members so as to encourage a more direct liaison and exchange with commercial organizations in travel industry. Through its direct activities-such as symposiums, guest speakers at meetings, and participation in many travel industry events. ANTOR-JAPAN can be regarded as a substantial contributor to the expansion and internationalization of the Japanese travel industry.
GREETINGS
We are glad to announce the New Board Members of ANTOR-JAPAN (2024-2025):
Akira NISHIYAMA
Vice-Chairman
Regional Manager Asia & Director Japan Germany National Tourist Office
Raül GUERRA
Chairman
Asia-Pacific Regional Director
Catalan Tourist Board
Derek Baines
Director
Regional General Manager – Japan and Korea
Tourism Australia
Established in 1966, ANTOR-Japan serves as the association of foreign tourist representatives in Japan, with a mission to strengthen the growth of outbound tourism from Japan to the world through close collaboration with the travel trade. While tourism is undeniably a significant global industry, it holds a unique and vital role beyond economics.
At ANTOR-Japan, we believe that fostering international tourism not only drives economic growth but also promotes a deeper understanding and appreciation of diverse nations and cultures. This exchange contributes to building a more harmonious, safer, and friendlier world for everyone.
According to the UN Tourism Barometer, data up to September 2024 indicates that international tourism is on track for a full recovery by the end of the year. Notably, spending is growing faster than arrivals, with remarkable increases compared to the previous year. In Japan, sentiment toward outbound travel has been improving, fueled by the record-breaking inbound tourism witnessed in 2024.
Looking ahead, 2025 presents exciting opportunities and challenges for the travel industry in Japan. The Osaka Expo 2025 is expected to be a catalyst for increased international engagement, potentially inspiring a surge in outbound travel. However, the overall economic outlook for 2025 will undoubtedly influence consumer confidence and spending habits, which will, in turn, affect the travel sector.
Given the continuous uncertainties that characterize the tourism industry, it is essential that we unite and collaborate more closely than ever. By sharing knowledge and promoting each destination’s unique offerings, we can ensure that this recovery is sustainable and beneficial for all.
As we step into 2025, I extend my gratitude to our partners and stakeholders for their unwavering support and commitment. Together, let us seize the opportunities that lie ahead and continue to inspire the world through the power of travel.
Raül Guerra
ANTOR-JAPAN
Chairman
